Thought Leadership

April 08, 2019

When it comes to technology, get with the program

According to theoretical physicist Albert Einstein, “Everything should be made as simple as possible, but not simpler.” That prophetic statement is still pertinent today—especially when it comes to design and technology. Nowadays, we have to think multiple steps ahead and design the process in the simplest way possible, so that there can be no more potential modifications. This is one of the key philosophies we work by, and it is challenging as parameters change. Technology helps to streamline the process.

The new homebuilding and development industry is an example, as demographics, the economy, and government guidelines change and evolve. Keeping up with the technology that affects these changes is critical for builders and developers.

Approaching the market with an open mind to technology, my partner Rob Nicolucci and I looked at how to streamline the marketing and sales of new homes for developers, builders, sales agencies, and purchasers. We asked them what could be improved and found there were several areas that were frustrating. For one thing, builders whose communities include hundreds of homes and/or condominium suites were, and still are, challenged with keeping track of what is sold, what deals are firmed up, which designs are still available and which lots/floors are appropriate. The paperwork can be overwhelming. Deals were taking a long time to write up, and sometimes things had changed as far as availability without the sales representatives realizing it. Sales office line-ups were long, and potential purchasers got discouraged.

It became apparent to us that a realtime solution was needed to improve efficiency and make the customer experience more satisfying, so we created Salefish, a cloud-based POS (point-of-sale) real estate software tool.

Many builders and developers who understand the importance of embracing technology are on board and have experienced tremendous results. They were open to trying out the system and allowing us to help them be more efficient.

PACE Developments, for example, had 900 homes to sell in North Barrie, Ont., when it decided to implement the system. On Grand Opening weekend, it greeted upwards of 500 visitors and sold more than 100 homes. It said that writing deals was easier than ever—that what previously took 45 minutes now was completed in about five minutes. Sales representatives were able to get a purchaser’s driver’s license, put the home on hold, do the paperwork electronically, and print out the deal error free.

OPUS Homes, which is building in the Ont., municipalities of Whitby, Richmond Hill, and Brampton, is another progressive firm that engages in technology to accomplish goals. The company prides itself on making home purchases uniquely pleasant. Potential buyers find it easy to use the kiosk in the presentation center, and they can access up-to-the-second information regarding the homes and lots they are considering.

Making comprehensive information available in a clean, organized way, while preserving operational quality saves legwork, time, and money. Salefish is one type of technologically advanced competitive advantage in use today. When business people are open to what technology can do for them, the sky’s the limit.

Rick HawsRick Haws is president and founder of Salefish Software. He manages the development and implementation teams and with more than 18 years in the architectural design business, he has proven expertise in strategic planning, business development, and organizational management.

Salefish: Point of sale software a hit with new home buyers

September 21, 2018

Salefish, a cloud-based point-of-sale real estate software solution, has proven to be a hit with real estate developers, new home builders, salespeople and clients.

The software is being used to provide up-to-date information about the building lots and home design options in new developments.

Read more…

Question and Answer with Rick Haws

May 25, 2018

Not all prospective new-home buyers love every step of the process. For anyone who’s ever stood in line at a grand opening or waited patiently for their turn to select a unit, floorplan or lot, you know there’s a huge time commitment.

Some of that may be changing, however, thanks to technology and software that expedites the process. One such example is Salefish.

Read more…

THE INNOVATOR: Buying a home is complex

May 25, 2018

With a new home real estate market that is bustling with activity, purchasing a home is accomplished amid a background of complexity. Keeping track of what has sold and what stages the various sales are at is a challenge for builders and developers. The variables such as which homes can go on what lots combine with architectural requirements and availability to create a scenario in which costly mistakes can occur. Using new sales software provides real-time inventory, pricing and reports to streamline the process.

Read more…

Homebuying Online

March 27, 2018

New Software Puts Home Shopping Experience Right in Buyers’ Hands

Shopping online for clothing, shoes, jewellery and even a luxury vacation is, for most people, as simple as a click of the mouse. But buying a house? Could such a large, serious purchase be done via the internet? The creators of a point-of-sales (POS) software application for the real estate industry say yes, it’s not only possible, it’s already being done.
Read more…

Salefish Software – All Accuracy, All the Time

February 28, 2018

In the increasingly complex new home real estate market in the GTA and Greater Golden Horseshoe, award-winning software SALEFISH SOFTWARE offers refreshing clarity through a variety of practices. One is providing an automated scan of customers’ ID at the point of sale toward 100 per cent accuracy on all forms.

Read more…

Changing the Buying Experience

February 01, 2018

The way you buy a home may never be the same now that Salefish Software has entered — and captured — the market with a smart new way for builders and developers to keep track of sales and inventory.

In fact, Salefish received the Global Innovation Award from the National Association of Home Builders last year, when one in every six lowrise homes in the GTA and Greater Golden Horseshoe were sold using its software.

Read more…

Real-time sales solution disrupting the real estate industry

January 02, 2018

While digital transformation has disrupted almost every sector, the real estate industry has been relatively slow to catch up – until now.

A web-based sales solution for developers, and sales agents called Salefish has taken the real estate business by storm, with one in six low-rise homes in the Greater Toronto Area (GTA) and Greater Golden Horseshoe of Southern Ontario being sold using the software in 2016. The platform provides up-to-date information like unit details, pricing, and availability so agents can sell and manage their properties in a more efficient manner.

Read more…

Would you buy a new home — ‘site’ unseen?

December 09, 2017

A lot has been made of the disruptive effect of technologies — look at what is happening in retail and media industries. In comparison, the real estate and new home industries has a reputation for lagging behind, and is sometimes slow to embrace new ways of thinking.

Read more…

Powerful ActiveMatrix Enhances Selling Process for Royal Connaught Development

March 30, 2015

For developers of high rise condominiums, Salefish software is a dream. ActiveMatrix is a powerful, engaging sales tool specifically designed for condo developers to simplify the selling process and enhance the buyer experience. The Salefish mobile technology allows for live, instantaneous project details, real time project activity, and transactional data.

The Royal Connaught

salefish-royal connaughtFor Spallacci Homes, Salefish Software offered the opportunity to streamline sales at their Royal Connaught Sales Centre and offered buyers a new and exciting way to obtain live information on the unit they were looking to purchase.

Read more…