Featured Story

Developer: Identity Developments

Project: O2 Maisonettes on George

Salefish Solution: Salefish for High-Rise

Challenge: Revenue management and sales flexibility

As a modern 14-storey development in the heart of Toronto’s business and entertainment districts, O2 Maisonettes on George and Shuter brought a collage of one and two storey flats, two-storey maisonettes, and two-storey townhomes to the market.

This ultra-chic layout required a flexible sales solution that would be able to handle the unique project designs and content without compromising on standard features such as reporting and insight.

The solution came when Salefish was implemented and tailored to precisely suit the project’s requirements. While out-of-the-box software would limit the project’s management and selling capabilities, Salefish’s flexibility enabled unique selling features, project-specific reporting and insights, and a high level of revenue management.

Salefish Software review from identity developments
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“O2 is a unique project with unique purchasers. Salefish accurately modeled the building and was customized to enable a very flexible selling process. This allowed us to sell easily and effectively manage the revenue of the project.”

Domenic SantaGuida, President


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Zancor

Zancor Homes, one of Salefish’s first and longest standing clients, has continued to use Salefish for each of their projects. Based out of Concord, Ontario and known as an exceptional home builder across the Greater Toronto Area, Zancor has sold three different home and townhouse projects using Salefish to date: The Royal Collection, The Market Collection, and King’s Ridge.

In addition to those three projects, Zancor also uses Salefish in Whitby, Ontario to sell Brooklyn’s Forest – an exclusive collection of historic-style homes. This project was released in phases, so Salefish was first implemented to control lot availability in addition to managing sales.

  • The Royal Collection
  • The Market Collection
  • Kings Ridge

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Averton Homes

Victoria Highlands – Mount Albert, Ontario

One of Canada’s National Home Builders established 50 years ago, now in three provinces: British Columbia, Alberta and Ontario

  • A community 45 minutes North of Toronto
  • A collection of 33′, 40′, 50′ and 65 lots

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Rosehaven Homes

The Neighbourhood of Mount Pleasant – Brampton, Ontario

Established in 1992, now with over 4500 homes reaching across Southern Ontario in communities from Niagara, Nobleton, King City, Oakville and more.

  • Located on Mississauga Road 30 minutes from Toronto
  • A collection of 25′ Freehold Townhomes, 30′, 38, 41′ and 45′ lots

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Auburn Homes

Arrow Lofts – Kitchener, Ontario

Founded over 50 years ago, Auburn Developments is a residential real estate development company that develops ‘greenfield’ communities.Originally built in 1913, Arrow Lofts is an urban conversion of the Arrow Shirt Factory located the heart of Kitchener, Ontario.

  • Authentic 134 units, two-phase converted factory lofts with 9′ & 12′ ceilings
  • Designs include Standard, Terraces and Penthouse Suites

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Cortel Group

Expo 2 Vaughan Metropolitan Centre – Vaughan, Ontario

Located in Vaughan, Ontario, the Cortel group is a diversified land and property development enterprise which includes home builders, Zancor, Fernbrook, Melody, Pristine and Brookvalley.

Expo 2 Vaughan Metropolitan Centre is at the center of the master planned community at highways 7 and 400. The community will include the two towers, the first of which is a 37-storey building.