The verb “innovate” means to make changes in something established, by introducing new methods, ideas or products.
According to that definition, Rob Nicolucci and Rick Haws are innovators in the truest sense of the word, as co-founders of Salefish Software, a Concord, Ontario-based company that offers a cloud-based point-of-sale (POS) software program, unique to the real estate industry.
While digital transformation has disrupted almost every sector, the real estate industry has been relatively slow to catch up – until now.
A web-based sales solution for developers, and sales agents called Salefish has taken the real estate business by storm, with one in six low-rise homes in the Greater Toronto Area (GTA) and Greater Golden Horseshoe of Southern Ontario being sold using the software in 2016. The platform provides up-to-date information like unit details, pricing, and availability so agents can sell and manage their properties in a more efficient manner.
Salefish Software received the Global Innovation Award from the National Association of Home Builders last year, when one in every six low-rise homes in the Greater Toronto Area and Greater Golden Horseshoe were sold using its software.
A lot has been made of the disruptive effect of technologies — look at what is happening in retail and media industries. In comparison, the real estate and new home industries has a reputation for lagging behind, and is sometimes slow to embrace new ways of thinking.
DC Partners of Houston partners with Salefish Software to optimize condo sales experience The ARTS Condominiums at Riverwalk – San Antonio, Texas
Salefish Software, developers of advanced real estate software for the home building industry, have partnered with DC Partners in Houston, Texas, a developer of luxury high-rise condominiums, to enhance the sales experience for The ARTS Condominiums at Riverwalk. The condominium is part of the Thompson Riverwalk Hotel & Condos project in San Antonio, Texas. Read more…