The verb “innovate” means to make changes in something established, by introducing new methods, ideas or products.
According to that definition, Rob Nicolucci and Rick Haws are innovators in the truest sense of the word, as co-founders of Salefish Software, a Concord, Ontario-based company that offers a cloud-based point-of-sale (POS) software program, unique to the real estate industry.
While digital transformation has disrupted almost every sector, the real estate industry has been relatively slow to catch up – until now.
A web-based sales solution for developers, and sales agents called Salefish has taken the real estate business by storm, with one in six low-rise homes in the Greater Toronto Area (GTA) and Greater Golden Horseshoe of Southern Ontario being sold using the software in 2016. The platform provides up-to-date information like unit details, pricing, and availability so agents can sell and manage their properties in a more efficient manner.