Salefish Helps PACE Developments Set the Pace

November 08, 2018

With over 30 years’ experience in new home and condominium development and construction across Ontario, PACE Developments has an excellent track record and reputation in the new home marketplace. Rather than resting on its laurels, management is always on the lookout for ways to improve their efficiency and customer service.

Read more…

Four Real Estate Companies Donate Time and Resources to Build A Backyard Playground

August 22, 2018

Recently, the PLUS GROUP Of Companies (RN Design, Salefish Software, COOLAID Studios and SRN Architects Inc.) pitched in to help to put a smile on the face of 3-year-old Vikaas Suvendiran and his parents. An only child, Vikaas is diagnosed with severe Global Development Delay.

Read more…

Salefish Website A Portal To Enhanced Success

August 03, 2018

The same level of thought, care and logic went into designing Salefish’s website as its creation. This unique cloud-based point of sale real estate software is based on the streamlining of thousands of details that make up the planning, marketing and selling of homes and condominiums. The goal is to make everything easier for builders, developers, sales representatives, potential purchasers and buyers. Following that logic, the is simple to navigate, yet contains a wealth of information.

From the home page overview to explanations of the software’s real-time, synced information; dynamic revenue management; automated purchaser data and more, whatever clients need is just an easy-to-find click away. The page on “What does Salefish include” is an at-a-glance summary of the features and benefits for home builders, condo developers and stacked towns & multiples. You can even watch Salefish in action via two online videos and arrange for a demo with a click of a button.

Right up front on the main page, there is a reminder that Salefish was a Global Innovation Award winner in 2016. Take some time to explore the website, and you will understand why. That’s

Contact Cindy to learn more: 416-729-0773 or email

Opus Home says Salefish Software Unique and Indispensible

June 22, 2018

Opus Homes President Andrea DeGasperis-Ronco says that when she established her Vaughan-ON-based company seven years ago, she had two goals: to build homes that stood out from the competition, and to provide clients with a uniquely pleasant purchase experience.

Read more…

Question and Answer with Rick Haws

May 25, 2018

Not all prospective new-home buyers love every step of the process. For anyone who’s ever stood in line at a grand opening or waited patiently for their turn to select a unit, floorplan or lot, you know there’s a huge time commitment.

Some of that may be changing, however, thanks to technology and software that expedites the process. One such example is Salefish.

Read more…

Salefish Software Takes the Hassle Out of New Home Buying

May 04, 2018

For all the excitement that comes with purchasing a new home, a visit to the sales centre can be stressful if buyers have to deal with lists, line-ups, and scheduling appointments.

Tracy Hanes, The Epoch Time (Original article)
January 6-20, 2018

However, a software solution created by two men who work in the architectural design field makes the whole process more streamlined for builders and developers, and much easier for buyers. Last year, Salefish Software was used for about half of the new low-rise home sales advertised in the Greater Golden Horseshoe, and for about 4,000 to 5,000 units of the 36,429 new condo purchases, estimates Salefish founder Rob Nicolucci.

After noticing how antiquated and cumbersome the sales process was about 10 years ago, “Rob had an idea that there should be a better way to communicate with customers in the sales office,” says Rick Haws, Salefish co-founder and president.

Nicolucci founded RN Design Ltd., in 1991, one of Canada’s leading architectural design firms and Haws worked for the firm, so they have extensive experience working with developers throughout the entire new home process, from design to sales. While Salefish solves issues for builders, it’s also beneficial for the consumer. The software is well-proven, as it’s been in the market for nearly 10 years and has a growing roster of builders and developers using it.

With Salefish’s Home Buyer Live, purchasers can reserve a new home or condominium online after researching the options from the comfort of their home, office, or coffee shop.

“The builder will release a registration link to a buyer, give them a couple of days to look at the information online, then make a button active that people can use to reserve their purchase,” says Haws. “People are often more comfortable researching options in their own home.”

Buyers can browse models based on lot size, home square footage, number of bedrooms, and price. Homes that fit their criteria will be displayed along with floor plans. Once the buyer selects a home model, a site plan shows what lots are available for that house. Or buyers can shop for a lot first and when they choose one, they’ll learn what home models are available to build on it. After the choices are selected, the buyer gets a summary with detailed information including pre-siting of the house on the lot, whether it’s a standard or reversed plan, the lot grading condition, and the final price (including any extra costs such as lot grading or lot premium). Or in the case of condominiums, buyers can select suites based on floor, unit type, orientation, or price range.

With that information, the buyer can decide whether to go ahead and reserve a lot. The data is in real time, so up-to-the-minute information is provided about available lots, pricing, etc.

Next, they’ll receive the terms and conditions including time limit, what information they must provide and selection of a date to sign the sales agreement. Purchaser information, the deposit and administration fees are all handled online and confirmation sent. The next step will be for the purchaser to sign an agreement of sale and purchase—they will have to come to the sales centre to do that, but they won’t have to wait in line and they’ll be assured the lot and home of their choice has been reserved for them.

For condominium projects using Home Buyer Live, buyers can explore suites based on floor, unit type, orientation, or price range. As data is instantly uploaded, the same unit cannot be sold twice and buyers can be assured their chosen suite is reserved.

With Home Buyer Live, buyers don’t have to worry they’ll miss out if they are not in the area when a site opens as they can use it from anywhere in the world where there is Wifi—for example, one buyer was in Montana and used Home Buyer Live to reserve his new home in Ontario.

The process is similar if a buyer visits a sales centre—the sales agent can use Salefish to guide the customer through the process.

“The experience is good, as it brings all the information customer needs forward so the salesperson makes sure the customer has up-to-date pricing and availability of lots and plans,” says Haws. “Everything is updated instantly.”

It makes the whole process much quicker, meaning the sale can be completed without lengthy waits.

Builders and developers have found it to be an efficient way to do business. Some builders have used it to sell out the last homes in a phase of a project or held weekend pop-up events that don’t require opening a sales office. One major builder found that 20 percent of their purchasers reserved homes online using Salefish.

“It improves customer relationships and experiences because people feel more taken care of,” says Nicolucci. “Sales people are still important to the process, but Salefish enhances customer service and reduces the time needed to prepare an offer. It’s seamless and good for buyers and sellers alike.”

Dynamic Revenue Matrices The Engine That Drives Salefish

April 12, 2018

Time is money, and organization saves time. This is how award-winning Salefish software is revolutionizing the new home and condo real estate market in North America. A cloud-based point-of-sale (POS) software, Salefish enables the quick, accurate sharing of information among builders, developers, salespeople and purchasers. Salefish’s proprietary ActiveMatrix console is the engine that drives this system of real-time sales data, current revenue and forecasting throughout the sales and marketing cycle.

Why Salefish? The software has numerous benefits, beginning with eliminating the potential for double sales. On the iPAD, dynamic revenue matrices translate to continually updated information, so sales agents and customers can search for condominium suites by unit type, floor, orientation and price. They can access details on items such as amenities, building and suite features, suite configurations and orientation, pricing and more. The program alerts agents of units that are sold reserved or deals-in-progress, and enables them to answer questions quickly and with confidence. Vital customer information can be captured with a scan of ID documents. Click here to watch a demo video:

Salefish enables sales teams to sell homes and condos from their iPADs from anywhere in the world. Builders and developers with multiple projects can arrange for each to have its own Matrix within the same platform. Revenue reporting is fast and accurate, and makes forecasting and planning easier. Salefish saves time, money and effort.

Clients pay licensing, set-up and monthly fees to use Salefish in order to streamline their paperwork process and provide a pleasant, efficient experience for purchasers. To find out more about what Salefish has to offer, visit

Salefish – The Real Time Software Solution that Really Works

February 01, 2018

With a new home real estate market that is bustling with activity, purchasing a home in the Greater Toronto Area and Greater Golden Horseshoe is accomplished amid a background of complexity.

Keeping track of what has sold and what stages the various sales are at is a challenge for builders and developers. The variables such as which homes can go on what lots combine with architectural requirements and availability to create a scenario in which costly mistakes can occur. Enter Salefish, the award-winning software that provides real-time inventory, pricing and reports to streamline the process.

Read more…

From Concept to an NAHB Award in 8 years, Salesfish Software

January 03, 2018

The verb “innovate” means to make changes in something established, by introducing new methods, ideas or products.

According to that definition, Rob Nicolucci and Rick Haws are innovators in the truest sense of the word, as co-founders of Salefish Software, a Concord, Ontario-based company that offers a cloud-based point-of-sale (POS) software program, unique to the real estate industry.

Read more…

Real-time sales solution disrupting the real estate industry

January 02, 2018

While digital transformation has disrupted almost every sector, the real estate industry has been relatively slow to catch up – until now.

A web-based sales solution for developers, and sales agents called Salefish has taken the real estate business by storm, with one in six low-rise homes in the Greater Toronto Area (GTA) and Greater Golden Horseshoe of Southern Ontario being sold using the software in 2016. The platform provides up-to-date information like unit details, pricing, and availability so agents can sell and manage their properties in a more efficient manner.

Read more…